Iceland / Overseas, Alicante

Lots of English food but at a great cost.
€5 for a bottle of salad cream! The food is double and sometimes treble the amount of money it should be. What makes it worse is the original uk prices are still printed on the packets, then you see you are paying so much more. Absolutely outrageous prices. The people who own this store are certainly taking advantage of the brits who buy there. One of the cashiers tried to defend their prices but I spent €30 and did not even have a 1 bag full of food. Will definitely not be going back.

Local perfecto para comprar una gran variedad de productos británicos. Los precios son mixtos, no son baratos pero algunos algo razonables. Este año o, claro, los precios mucho más altos que antes, quizás por el brexit. Hay algunas ofertas en la época navideña. Todo muy bien distribuido y fácil de encontrar los productos especificos que queiras. Muy fácil de llegar si vienes de otras provincias, yo voy desde Castellón cada año, tienen aparcamiento al lado y también en el subsuelo. Hay una gasolinera al lado y los funcionarios son muy agradables siempre. Hay de todo un poco.

Overseas a.k. A Iceland is a supermarket specialised in British food. If you miss some of the food or brands that you used to buy in the UK, it is likely that you'll find them here. Although, they will be in the form of frozen food, like fish and chips, pies, Gregg's sausage roll. Etc. There are fresh fruit and vegetables, English sausages, gammon, ribs, as well as cold meat, and cheeses too. They also sell all kinds of chocolate, herbs, drinks, crisps, condiments, desserts. Etc. You can also find English greeting cards, magazines and newspapers, as well as cleaning products, pet food, and stationaries. It's pretty much a one stop shop for those who has to buy certain brands or food that they used to buy in the UK.

The staffs are always friendly and helpful. The shop is usually very quite, except when it's close to Christmas. In my experience, most customers (~95%) are retired British people.

Of course, being a specialised store for British items and brands means you have to pay a little more than your local supermarket. In fact, comparing to British items that you can find in Carrefour, Mas y Mas, and Consum, they can be more expensive if not the same price.

Like I said, if you HAVE to buy a certain product or brand of products that you used to buy in the UK, then you'll likely find it here.

As a Reg to this establishment Iv used for yrs now Iceland staff are alway on the ball polite smiles and genuine it has to be one of the cleanest shops also I’ll be there again the end of the month and as always smiles and great staff. Well
Done all keep it up

Lee ️️

Noticed this shop across the road while filling up with diesel at Plenoil. Parked our motorhome at the Aire and came to have a look.

Items from British supermarkets Tesco, Iceland, Co-Op, Waitrose and even the Irish supermarket SuperValu. If you miss good items from these stores this is the place to come.
The prices are around double the value of home although they do have special offers.

Perfect if you are spending your Christmas away from home as they have the round ham, stuffing mix, rashers, sausages, black and white puddings, Kerrygold butter, christmas cake, quality street, Christmas crackers.and many other must have Christmas items.
The only item missing is Tayato.

Friendly helpful staff. Shelves and freezers full again. Managed to buy everything I needed, big block of cheese, meat from the butcher and a few frozen items! Never fails to impress.

Es un supermercado especializado en productos británicos. Todo esta muy bien distribuido y espaciado. Lástima que debido al brexit en la actualidad carecen de varios productos. También se nota la subida de los precios en gran parte de las cosas que venden. Dispone de un parking para los clientes.

Virtually empty freezers. In house butchers looked great but meat terribly tough. Worst of the 3 local Overseas sites in my opinion.

The shopping experience itself, on 21/12/20, was absolutely fine, there were many good offers and the staff was helpful.
However, we bought a duck with best before date 29/12/20, to have it for Christmas day.
I checked cooking info on the bag, and it was very basic and ambiguous.
I checked Delia Smith recipe for roast duck and followed it to the letter.
I am afraid, the duck was inedible and 95% ended in the dog.
It was hard, stringy and tasteless.
Good job we had some salmon in the fridge, otherwise it would be roast veg Xmas lunch. Big disappoinment!

Lot's of UK's favourite goods, well stocked shelves. Not the cheapest supermarket, but offers may products unavailable elsewhere in Spain.

In Benissa and Moraira, during the Lockdown, they have provided excellent service to the Expat Community.

Good. Lovely checkout people. IF only customers would respect the ' law ' re entry, to lessen the burden on the workers there who are there to feed you! !

Went 10.20 on a Wednesday. Easy parking downstairs, hand sanitizer and gloves provided on entering shop. Requested to stay minimum of 1m distant from other shoppers. All shelves fully stocked and huge variety of fresh fruit and veg. Excellent service all round.

Supermercado inglés para ingleses. Desde luego no es de mi gusto, me sorprende ver cómo compran comida preparada y por supuesto congelada. Parece que los ingleses son muy suyos. Allá ellos.

Every thing you miss aftrer leaving UK is available here. Vast range of products in stock. Special offers available.

Have lived in Spain for 18 years, have integrated well, but now and again a visit to a supermarket that stocks English products is quite a pleasure.

Excellent staff, great choice. A little more expensive than local shops but all your British favourites and more difficult to find items are available.

Over priced even allowing for transportation a pack of sconces with a price of 50p being sold at 1.25€ is more than a little steep

If you just can not live without those UK products this is the place to go with products from Iceland (obviously) Waitrose and the Co-op. Other supermarkets do sell UK products cheaper but at least here you shop in one store.

I think this is a great shop for those English people who miss home and their goodies from home.